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Hooked

Autor:
Detalii:
Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting,…
Categorie
, , , , , ,
Editura
Autor

86.64

101.93
LEI
In Stoc
Anul aparitiei:
2014
ISBN:
9786062403027
Recenzii
5/5

Descriere

Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour ‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup ‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

Hooked
de
Nir Eyal

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