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Hooked

Autor:
Detalii:
Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting,…
Categorie
Editura
Autor

86.64

101.93
LEI
In Stoc
Anul aparitiei:
2014
ISBN:
9786062403027
Recenzii
5/5

Descriere

Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour ‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup ‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

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