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E-Business and E-Commerce Management

De: Dave Chaffey

E-Business and E-Commerce Management

Editura: Longman

An aparitie: 2009

ISBN: 0-273-70752-3

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E-Business and E-Commerce Management, de: Dave Chaffey

Here are just a few reasons why you should read E-Business E-Commerce Management:
-Learn from in-depth cases on multinational organisations such as Amazon, eBay, and dabs.com, and on startups such as North West Supplies and Zopa. com
- Get the latest on new e-business technologies, including blogging and podcasting, and cutting-edge e-marketing techniques, such as search engine and viral marketing
- Understand the challenges of security in the face of viruses and identity theft, and the legal constraints on data protection, privacy and accessibility
- Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organization.

Caracteristici

Titlu:

E-Business and E-Commerce Management

Autor:

Dave Chaffey

Editura:

Longman

Colectia:

Categoria cartii:

Limba Engleza

Tradus de:

An aparitie:

2009

Numar pagini:

663

Format:

19 x 26

E-Business and E-Commerce Management, de: Dave Chaffey

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